There’s a common misconception that a brand and logo are one in the same. After all, when you think about a particular brand, the logo is often the first thing that comes to mind. The terms brand and logo are often interchangeable.
Your logo is the visual component of your brand, not your brand. It is important to be able to make the distinction between the two.
Your brand can be viewed essentially as your company’s reputation. It is what customers know they can expect from your company, based on the product you provide and the service you render. It’s the experience.
Consider Apple. When buying a new smartphone or laptop, one of the first names to come to mind is Apple. Apple has built a reputation for providing reliable, innovative products. The brand extends far beyond the symbol of a half-eaten apple. It’s a lifestyle.
Your logo is a visual representation of your business and will become a recognizable symbol that your customers associate with your brand. While your logo does not define who you are as a company, it will appear on your website, business cards, advertisements and social media platforms.
Why is professional design important?
Visual connection is a large factor in consumer buying habits. A 2014 study found that customers create an emotional connection to a product based on color. For instance, blue stimulated feelings of confidence, success, and reliability, while pink logos generated the sense of youth and imagination. Similarly, customers judge a product based on the professionalism and aesthetic appeal of their label. When designing a visual identity, these small differences can have a tremendous impact on the brand your company creates. If you are creating a clothing line of men’s business wear, you may not want to choose a purple logo, which researchers found was associated with feelings of femininity.
Remember, your brand is more than your logo. In addition to logo designs, Wellington Studio provides full and mini branding packages. Give us a call today.