The Ins and Outs of Website Planning

website planning

Having a website is a necessity if you’re an aspiring entrepreneur, blogger, or plan to expand your business operations. Building a website without a plan might prove counterproductive in the long run as you’re at greater risk of going over budget or exceeding your deadline. Use this post as a guide to get your website operational as soon as possible.

Why do I need a website plan?

Your organization’s website serves as its public face and is an integral part of your marketing strategy. As a result, the website planning phase is critical. Website design sets the tone and basis for success and a well-thought-out website strategy cannot be overstated.

How to choose a domain name?

Choosing a domain name is crucial in building a brand or company. It’s among the first things people see, your domain name may impact their perception of your website and business. A well-selected domain name may enhance user interest and online traffic, whereas a poorly chosen one can have the reverse effect. We recommend considering the following factors when choosing a domain name:


Less is more with domain names. Short names are simpler to remember and type, increasing your chances of being discovered. Less text means more opportunity to stand out and there should be no more than 2-3 words.


Having a memorable domain name is crucial for your website’s success. A complex name may be difficult to recall and spell, making it harder for people to find your website.


Using keywords relevant to your business will help visitors discover you in a search and quickly understand what you do. Placing your location in your domain name may also assist you in attracting customers within your area.

Brand Name

Your domain name should mirror your brand. Having your brand name in your domain may help you stand out, get awareness, and increase website visitors. Just be cautious not to use existing trademarks or brand names while making your own.

For more information on choosing a domain name, you can visit Google Domains.

How to purchase a domain name?

We recommend that you visit Google Domains for in-depth information.

Planning your website 

When you’re on your website planning phase, we recommend you follow these steps:

1.    Identify your target market. It’s essential to know your ideal customers and how to communicate with them.

2.    Determine the purpose of your site. If you want your website to generate leads, sell items, or serve as an online brochure, it is essential to determine your goals.

3.    Gather the information you’ll require on the site to accomplish your objective.

4.    As you think about how you’ll convey this information, consider your target audience and how you’d want to reach them. Even if a professional or business-like appearance is appropriate in certain situations, a more relaxed and even comical demeanor is preferred in others.

Define website goals

To establish your website’s goals, ask yourself what you’re aiming to achieve and the website’s main purpose. When creating a website, it’s important to understand the end goal. Whether you want to boost membership, turn more visitors into customers, or give relevant information to shareholders, you need to set objectives early on.

Set a realistic budget

Building a website depends on how many features and functionalities you add to it. The expense of repair and maintenance should also be taken into account. To finalize the cost, you must also decide whether you want to use website-building tools or hire an expert to do it.

Content Bookmarking Websites

We recommend Pinterest and StumbleUpon as suitable options for content bookmarking for these reasons:


With 70 million users, Pinterest has been a huge success with its “show, don’t tell” marketing strategy. Eighty percent of its users are female, and 42% of American adult females online have an account. More than half of the site’s daily visitors consult it before making a purchase in a shop.


It’s possible to add more information to your bookmarks, such as the type of material and the subject. There’s also a handy toolbar included, making this procedure even more accessible. In addition, it enables users to register their preferences and be displayed with related content contributed by other individuals.

We believe that website planning is the first step to creating a successful website, and our experts at Wellington Studios are willing to take you every step of the way in completing this journey. For more information, contact us.