Understanding landing pages
Have you ever noticed how you go to a website, and the order process is smooth like butter? And other sites make you so frustrated that the item you wanted to purchase isn’t worth the hassle. The most important thing about a landing page is understanding what it should do: attracts the people you want to purchase from you.
What landing pages
A landing page, also known as a lead magnet, is a web page that turns readers into leads or customers. An excellent page will have an offer compelling enough so that the person gives up something they value, such as money or their personal data. 15% of the people that give you information will convert into clients or customers.
Critical components of a landing page
Your page is only as good as its hierarchy. Your landing page design must be flawless and have the following elements:
- Eye-catching headline
- Engaging images
- Easy-to-use lead capture form
Let’s review each component.
Your headline is the first chance you get to draw in your target audience. It determines whether your website visitors stay on the page or leave.
Everyone loves a good picture! Adding an image to your page engages potential customers and increases your conversion rate.
Lead capture form
You use a lead form to collect data, such as name and email address, from your visitors. Keep the form short and sweet. People do not give up their data easily, and if you ask for too much information, you may scare them away.
Use calls-to-action to tell your audience what to do. It is an essential part of converting. You can put a call-to-action above-the-fold and one further down on the page.
Here are some examples of calls-to-action:
- Buy now
- Read more
- Sign up
- Contact us
Top three benefits of landing pages
Landing pages are simpler to deploy than an entire website. Here are some benefits:
- It automatically increases your lead and customer count with minimal effort
- It’s simple to measure campaign success
- You can quickly test and update because it’s one page
- You can implement them in various places like a website or an email campaign
Let Wellington Studio help you increase your conversion rates
At Wellington Studio, we work closely with you to ensure we understand your audience and intent. Why wait? Contact us today.