If you’re sending emails through an Email Service Provider such as Constant Contact, Mail Chimp, Vertical Response or any other, DMARC is impacting your email response rate.
What is DMARC?
DMARC (Domain-based Message Authentication, Reporting & Conformance) is an industry-recognized policy that helps a domain decide whether incoming email messages are safe to be accepted. The policy, designed to prevent fraudulent emails and phishing scams, routes the email to a spam folder or bounces the message back if it fails a certain type of authentication.
Let’s be honest…your email has become a dirty business. We now receive more emails into our SPAM folder than our INBOX. Between your brother’s uncle’s sister stranded in Nigeria needing just $1000, and the million dollars you can have just by entering your bank account number, scams abound. Most users can’t tell the difference between legitimate communications from the fake ones.
DMARC was put in place to validate email addresses and prevent scams and other fraudulent emails. The DMARC policy directly affects your email open rate. Your company’s email campaigns may be misidentified as fraudulent if they are being sent from a free email provider. Free email providers include Hotmail, Yahoo or Gmail. Constant Contact, Emails using Vertical Response, Mail Chimp, etc., may be getting rejected. No one is seeing them.
What You Can Do About DMARC
Get a custom email address using your business or organization’s web address (email@example.com). We recommend Google Apps for Work. Their plans start at $5 per month which is not only affordable, yet can be easily managed as well.
An firstname.lastname@example.org email address will allow you to have an authenticated email address that can be used with email service providers such as Constant Contact, Mail Chimp, or any other provider with little disruption.
Custom email addresses look professional and tend to have a higher open rate. Not sure how to start? We can help! Send us an Email to get started. We’ll love to hear from you!