Design, Inspiration, Musings
We’ve had one of the wettest years, in recent memory, in the bay area; as a result, color is everywhere, everything is green and the cherry blossoms are blooming. The leaves are different and you can’t help but marvel at the myriad of colors that catches the eye.
Nature provides designers with some of the best inspirations. It could be something as simple as the depth and hue of a particular flower, the white powdery clouds in the blue sky or even the various shades of brown and red on the ground.
Color Matters…A Lot
Oftentimes, choices are very deliberate and thought out because they become the creation base of an entire brand. We love using Pinterest boards that are dedicated solely to color combinations. In addition to Pinterest, Colourlovers, is a great online resource.
When choosing colors, we recommend sticking to three, so that designs are clean and facile. When we create logos or event brands, we first choose a color mood. We look at the industry of the company or organization; if it’s an event, the date of the event plays an important role. If the event is in the fall, for instance, pick colors of autumn such as browns, greens, burnt oranges; likewise, spring colors tend to be purples, violets and pinks.
Our choices can become a bit overwhelming and while we’re constantly seeking inspiration, we’ve gained enough experience to know when something will work or will not work.
Keep in mind that color can shape or kill a design. Never try to base a design on your favorite color; instead, look around you for inspiration. A good color palette is the foundation of an excellent design and trusting your designer’s recommendation can save you both time.
Where does your inspiration come from? Thoughts? Ideas?