[Part 3 of 3]
Benefits of a Sales Funnel
Besides increasing the chances of a purchase decision, consider the following rundown of why you need a sales funnel for your business.
- Marketing Becomes Simpler – Sales funnels give you a view of the number of leads initially in your funnel against the number that converted. This will help you project how many more leads you need to have in your funnel to realize the sales target. You can then invest your resources wisely based on actionable data and insights.
- Accurate Sales Forecast – With a sales funnel, you can predict how much you will make in sales in the foreseeable future. This will inform the efforts and mechanisms you will need to put in place to steer your sales in the desired direction.
- Improved Conversion Rates – A clear funnel translates to targeted marketing, which nets more, leading to increased conversions.
- Accountability of Sales – When you have a good sales funnel in place, you can beat confusion and avoid blind marketing during incentives.
You can track every activity in your marketing strategy. For example, you can easily single out best-selling products, the location of your loyal and most paying customers, the best social media platform, and even your number one salesperson.
Elements of a Good Sales Funnel
Let’s take a quick glimpse of the features of a sales funnel that will set stones rolling.
Lead Capture Form – A lead is the contact information of your potential customers. Leads are gathered on the landing pages using leading capture forms. It also allows you to track who accesses your content and how they interact with it. Ensure that the lead capture form is visible and easy to find on the lead capture page.
Good Headlines – Headlines and subheadings are a summary of your entire content in a few interesting words. To ensure your target audience is interested in what you offer, present persuasive content with a carefully crafted headline to hook their attention.
Engaging Images – Legend has it that an image speaks a thousand words. Pictures are excellent tools to help potential clients visualize your services and products.
Call to Action – The CTA is a key aspect of any webpage and is used to prompt your visitor to do the desired action. It highlights what the user ought to do next.
Without a clear call to action, your visitors may not know what to do next to buy your service or subscribe to a newsletter, and instantly they are gone like virtual smoke.
For more information on sales funnels and how you can convert more leads, feel to Contact Wellington Studio, and we will help you.