case study

100 Black Men

We partnered with our client to implement fundraising strategies using their website to obtain and retain incremental fundraising revenue month over month.  Within six months of the new design, the 100 Black Men of the Bay Area, Inc,  generated over $50K via their website and continues to increase their fundraising donors year over year. 

We publish valuable case studies not only to create trust in our brand but help our readers understand the strategy and tools we use for our client’s success.

This helps you to try out the same strategy to see if it works for your organization or you can reach out to us to help you acquire and retain donors more effectively.

Dedicated members of 100 Black Men have mentored more than 125,000 youth across the nation. 100 Black Men of America’s Four For The Future TM signature program areas are Mentoring, Education, Health & Wellness, Economic Empowerment.

The mission of the 100 Black Men of the Bay Area is to improve the quality of life within the Bay Area and beyond, by advancing the social, economic, health, and educational progress of African Americans.

Since starting their scholarship program 29 years
ago, they have granted over $1.8 million to over



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The 100 Black Men’s signature mentoring program is an effective, evidence-based, and strategic intervention that helps Black youth reach their full potential by becoming contributing members of society. The mentoring programs of the 100 Black Men of the Bay Area provide fundamental support for African American students from elementary through college.

As with everything, these initiatives require corporate partners and individual donors in order to continue to survive. As a shift in traditional giving was taking place, the 100 saw the need to increase their digital presence by having a website which enabled trust for donors to give via their desktop and mobile devices.

The 100 BM reached out to Wellington Studio

After several meetings and participation in our strategy sessions, we were able to define and identify specific pain points and opportunities for improvements. We were able to show metrics around online donors and suggested key ways to keep their donor base engaged.

Why did the 100 Black Men of the Bay Area reach out to Wellington Studio?

The organization leaders realized they needed a new website. Their old website was not only outdated, but oftentimes didn’t work. It was important to them to have an online presence which would reflect their commitment to their community.

The 100 were focused on the functionality of their site for their members, community and corporate and individual donors.

The strategy we used

step 1

We looked for social proof. We wanted to get a sense of the organization’s name recognition and how they were showing up in the community via search and realized their social media presence needed work. We then worked with them to identify areas in search where they could control their own narrative.

step 2

We researched organizations who had similar initiatives and who were similar in size and scope.

step 3

We developed a strategic plan which allowed us to provide a scope of services in an easy to understand narrative.

step 4

Based on our scope, we created a custom theme which delivered on their needs:

  • Functionality
  • A Solid Donation
  • Integration
  • Ease of Use
  • UX Friendly
  • Strong Mobile Donation Experience

Was this a success story? The

Was this a success story? The numbers speak for themselves

numbers speak for themselves

During their first year, they received a 1128% increase in online donations. With the average donation jumping from $193 per donor to $390 per donor.

Get in touch with us today to acquire and keep more donors

The 100 Black Men of the Bay Area was very happy with their results In fact, they have expanded their relationship with us We now provide graphic design and landing page services!

How can we help you?

If you would like the same results, let’s hop on a 15 min strategy call, and let’s see how we can help you!